Agency Fees vs Third-Party Ad Spend Pass-Through
Agencies frequently disburse Meta, Google, TikTok ad spend or event venue rentals on behalf of clients. Under the VAT Law and PMK 81/2024, when disbursements are billed as pure reimbursements without mark-up supported by third-party invoices in the client’s name, VAT applies solely to the Agency Management Fee. If billed as lump-sum bundles with hidden mark-ups, the entire gross amount risks being deemed taxable. Neracia structures invoice clauses correctly.